Wednesday, 4 May 2016

Job Opportunities At Serengeti Breweries Limited (SBL), Application Deadline: 16 May 2016

Job Title:Head of Customer Marketing
Level:Level 4(b)
Reports To:Sales Director


Serengeti Breweries Ltd (SBL) operates exclusively in Tanzania and is the 2nd largest beer company with a market share of 17%. It is an integrated demand/supply business with 2 operational breweries in Dar and Mwanza, and a third one being built in Moshi, which is situated in the northern part of the country near the Kenyan border. SBL’s flagship brand is Premium Serengeti lager, which accounts for 85% of SBL sales volumes. The other beer brands are Uhuru and Kick. In addition SBL produces and markets Vita-Malt.

EABL has recently acquired a major stake in SBL in Tanzania and is currently integrating the business to EABL/Diageo standards. Resourcing is a critical enabler to ensuring a seamless integration and business continuity going forward.

Responsible for the effective management and investment of
The customer consideration budget
Sales driver A&P budget and
The coordination and execution of all marketing A&P budgets assigned towards the deliver of brand visibility, POS material BTL (Below the line)

Market Complexity:

SBL operates in a competitive environment and in a vast geography. The main player in the beer industry is Tanzania Breweries Ltd. (TBL), a subsidiary of SABMiller, who until recently were a third party manufacturer of EABL brands Tusker, Pilsner and Guinness. As a result of the cessation of the agreement between TBL and EABL, there is heightened competitive activity in that market.

Leadership Responsibilities:

The role has Divisional Operation Managers, CPAE – Beer/Malt and Spirit, Visibility and Key Accounts manager and market intelligence reporting into it.
The job holder is expected to lead, direct, motivate, train and coach Customer Marketing team by setting and monitoring clear performance objectives for all team members.
The job holder is required to provide service to the entire marketing team via engagement and tracking reports and to provide service to all the demand business Sales Units via engagement and support.

Purpose of Role:

To manage the processes and the coordination between the sales and marketing teams, drive the companies customer marketing agenda BTL (Below the line), pursue improved consumer experiences in the on and the off trade, drive the planning and implementation of the company's BTL brand plans, objectives and strategies through effective joined up business planning and steward the engagement with the customers and influence the way the business executes in trade via the commercial planning process, brand strategies and game plans as well as the sales team engagement program.

TOP 3-5


Commercial planning and coordination of all trade and BTL activities across the business.
Trade strategy development, entrenchment in the commercial planning process
Merchandise / POS identification, placement co-ordination, design and procurement.
Sales driver programs development and execution
Stewardship of the measurement and evaluation of programs executed in trade
The role is responsible for the complete stewardship and execution of the total SBL BTL A&P budget in Tanzania.

Qualifications and Experience Required:

Graduate preferable in a business related field
Formal business qualification ideal; MBA (Preferred)

At least seven (7) years experience in a similar role
Extensive business experience gained at a senior level in a multinational corporate environment, with proven capabilities in FMCG industry and related business issues such as brand management or brand financial management, production, logistics; Risk management techniques; Strategy development and execution; Business consulting; and Project Management .



Job Title:Supply Finance Analyst
Reports To:BPM & Supply Finance Manager


Tanzania is the largest country in East Africa by geography and by population (approx 42m people, with a growth rate of 2.8%). It is a member of the East African Community whose headquarters is in Arusha in Tanzania. The largest population, however, is in Dar es Salaam, which is the commercial capital. Tanzania is well endowed agriculturally and has vast mineral resources in the western part of the country, where the largest urban centre is Mwanza.

Serengeti Breweries Ltd (SBL) operates exclusively in Tanzania and is the 2nd largest beer company with a market share of 27%. It is an integrated demand/supply business with 3 operational breweries in Dar and Mwanza, and a third one in Moshi, which is situated in the northern part of the country near the Kenyan border. SBL’s flagship brand is Premium Serengeti lager, which accounts for 50% of SBL sales volumes. The other beer brands are Tusker, Tusker Malt Larger and Pilsner.

This role will interface with all the departmental heads, cross functional BPM and BSC teams across the Group Companies, CARM leads within the business, external auditors and some suppliers.

Leadership Responsibilities:

Build great relationships with those you work with and demonstrate personal integrity that inspires others
Stand in the future, anticipate trends and opportunities and act upon them
Be imaginative in finding solutions to issues and pursuing opportunities for the business
Ensure controls are in place to guarantee Diageo’s performance and reputation
Grow your commercial capability and experience. Look for and respond to feedback
Purpose of Role:

Leadership – provide leadership coaching and development for supply finance team to enable great business partnering and controls awareness at each site. Act as primary business partner for SBL Supply Chain Director and support in delivery of controls agenda as well as performance analysis and reporting to SBL Executive and EABL leadership teams.

Performance reporting – deliver monthly general ledger reporting for Cost of Sales, Distribution, Supply site overheads, fixed assets and inventory to a igh standard that enables quality business insight generation.

Controls and compliance – direct oversight and stewardship of inventory management controls with particular regard to the monthly inventory physical verification exercise of inventory and annual verification exercise of fixed assets across each site.


Identify cost saving and production efficiency opportunities through the Supply Chain operations at each site to deliver and beat annual performance targets
Ensure accuracy and quality of financial information on Cost of Sales, Logistics and Inventory, including completeness and quality of performance analysis;
Manage Inventory forecast to deliver general working capital
Support Supply Director in Supply projects including Capex and cost initiatives
Satisfactory CARM and GAR audit results across the production sites and in areas of Cost of Sales and Inventory management.

Qualifications and Experience Required:

Degree level with strong academic record preferably B. Comm./ BBA (Accounting option)
Qualified accountant (CPA/ACCA)

2-3 years Supply finance or general business experience. SAP use is an added advantage